Technology has become an integral part of every business in the last five years as businesses go through digital transformation. In 2023, business success is heavily influenced by the technical competence of an organisation. As a result, digital employee experience has become a priority for leaders.

Currently, companies around the globe are dealing with layoffs to cope up with the looming economic recession. In order to stay competitive and keep employees motivated, organisations should focus on improving employee experience. The post-pandemic employees are far more confident in their abilities and unwilling to commit to traditional office environments. According to the 2023 Employee experience Report from BotPlatform, 37.1% of workers preferred remote working and 30.5% chose a hybrid working environment. 

Transparent and seamless communication between employees improves workplace culture and supports employee well-being. But, Effectively communicating, collaborating, and connecting with remote or hybrid teams is proving to be a challenge for leaders. Today, remote communication is not about just video conferencing anymore. Latest technology tools facilitate seamless connection of remote workers as well. 

Now, employers must shift their focus on exploring emerging technologies to revamp workplace culture to deliver a positive employee experience when the future of work is distributed across multiple locations.

How Tech Defines Employee Experience?

In the hybrid world, tried and tested in-office perks are not relevant. Companies must transition from traditional practices and think of supporting employees in a decentralised environment.The current shift towards hybrid work is changing the way companies operate, as effective use of technology plays a critical role in attracting and retaining top talent, fostering workplace culture, and driving productivity.

Employees are dissatisfied with their digital employee experience, despite technology integration at work. While 95.5% of organisations use digital technology tools, 49.3% of employees dread using them. Employers are expanding their investment in technology, but they must take steps to simplify employee interactions with such technological solutions. 

To ensure a better hybrid employee experience, leaders must focus on the communication and collaboration needs of the decentralised workforce.

So, how can the employee experience strategy be upgraded to match the demands of the hybrid world?

Addressing Experience Gaps

In the modern workplace, experience data is a critical element in creating a productive and engaging work environment. Employers can ensure that their employees have the necessary tools and technology for hybrid or remote work by seeking their feedback.

Collaboration between IT leaders and HR can result in regular employee sentiment surveys to gather insights on the effectiveness of existing tools and software. Analyzing experience data can reveal opportunities for improving existing resources and processes.

Employers should also be mindful of the risks of virtual meeting fatigue and burnout among their employees. Aggregate data analysis can help leaders promote healthy work habits and foster a sustainable work environment.

Implementing Necessary Action

Employees must diligently collect feedback from all types of employees to understand the unique needs of each employee. The insights from such a detailed survey will help the leaders understand the importance of employee experience. A People Element Employee engagement report shows that 68% of employees feel encouraged to share their feedback and opinions but only if employers prove that they take action based on the feedback. 

A transparent and open communication channel is vital for employees to provide honest feedback. Modern technology tools for employee experience can automatically collect feedback data, suggest recommendations, and create an action plan for employee well-being. Leaders must integrate tech tools to improve the digital employee experience to create an engaging and productive workplace. 

Committing To Active Listening

If done in the right way, employee listening will directly help in increased business performance. A Perceptyx survey shows that organisations with robust and mature listening programs are 6X times more likely to meet their financial targets. Companies can thrive using the insights and data collected through feedback tools to improve the workplace environment. This commitment to improving employee experience will help companies retain employees even during the Great Attrition. It will also reinforce the employer's brand, attracting future prospects. 

Conclusion

As hybrid teams increasingly become common in organisations, employers must use the latest technology tools to improve the employee engagement strategy. Continuous employee feedback is crucial to understand the evolving needs of modern employees. Based on the feedback data, leaders should not think twice about upgrading their employee experience programs. When employers are committed to employee well-being and keep the communication channel open,  employees will essentially be more enthusiastic about their duties. In a Deloitte study, it showed that 90% of workers agree to continue to work with their current employer if their leaders acted on their feedback. 

About Batik

Batik helps employers to find new possibilties to improve the employee experience by customizing health, benefits, perks, and rewards programs. Batik aligns benefits and perks with the needs of today’s employees with a platform that is incredibly user-friendly and keeps you informed about your benefit offerings at the click of a button.